Mondelez, the creator of the Toblerone chocolate bar, launched an all-new chocolate popsicle treat that will appeal to anyone with a sweet tooth.
While there are countless chocolate popsicles to choose from in supermarkets, this new option will specifically appeal to those who are fans of the Swiss chocolate bar. Just as the original chocolate bar boasts a pyramid shape, the Toblerone Ice Cream Stick deviates slightly from the conventional popsicle design to mimic the triangular piece of chocolate.
The decadent snacks boast a base of chocolate and honey ice cream with milk chocolate, plus bits of honeycomb and almond nougat. While the Toblerone chocolate bar boasts a smooth exterior and textured mix-ins on the inside, the popsicle stick has a chocolate shell that is coated in crunchy pieces of nougat.
Image Credit: mySupermarket
Key Themes Behind This Trend
- Swiss Chocolate-inspired Treats
- There is an opportunity for companies to create new frozen treats inspired by beloved Swiss chocolate bars to cater to specific consumer preferences.
- Pyramid-shaped Snacks
- Innovation can be made in the snack industry by creating unique pyramid-shaped snacks inspired by the Toblerone chocolate bar.
- Texture-focused Desserts
- There is a disruption opportunity to create desserts that focus on texture combinations, like the Toblerone-ice cream popsicle.
Where This Applies
- Frozen Treats
- With this new product, the frozen treat industry can expand by creating more chocolate inspired treats and innovative shapes to entice consumers.
- Snacks
- Snack companies can experiment with unique shapes inspired by popular treats that could potentially create a loyal customer following.
- Confectionery Industry
- Companies in the confectionery industry can innovate by creating new snacks that emphasize texture through the integration of complementary ingredients.
