McDonald’s Canada is bolstering its McCafe menu with the launch of its new Chocolate Glazed Li’L Donut.
While Tim Hortons is usually the go-to donut destination for most Canadians, McDonald's has slowly been making itself more of a breakfast spot with bakery-style offerings. The new Chocolate Glazed Li’L Donut is the latest addition to this bakery lineup and can be ordered on its own, or in packs of two or six. The donut itself is a bite-sized chocolate cake donut shaped into a ring and finished with a sweet glaze.
The new Chocolate Glazed Li’L Donut is available now for a limited time at participating McDonald’s locations across Canada, alongside other donuts like the Double Glazed, Cookies & Cream, and Boston Cream.
Image Credit: McDonald's Canada
Why This Trend Is Growing
- Bakery-style Breakfast Offerings
- There is an opportunity to create more bakery-style breakfast offerings, such as donuts, to attract more customers.
- Limited Time Menu Items
- McDonald's success in creating buzz over the limited time availability of this donut suggests that creating more limited time menu items can drive sales and interest.
- Competing with Industry Leaders
- McDonald's is showing signs of competing with established donut shops, creating the potential for disruption in the industry.
Industries Being Reshaped
- Fast Food Industry
- There is an opportunity for fast food chains to expand into the bakery market to diversify and augment their menus.
- Bakery Industry
- Existing bakeries can explore the production of mini versions of their baked goods and collaboration with fast food chains for wider distribution.
- Coffee Industry
- Coffee shops can expand their offerings to include more sweet treats, such as donuts and other bakery items, to draw in customers looking for a snack to pair with their coffee.
