Krispy Kreme Launches Four New Chocolate Glazed Mini Doughnuts
Niko Pajkovic — January 6, 2022 — Lifestyle
References: krispykreme & businesswire
Iconic doughnut brand Krispy Kreme has announced that it will be launching four all-new Chocolate Glazed mini doughnuts, which will be available for purchase starting January 7. The four new mini pastries include a Glazed Cake Batter Doughnut, a Glazed Cookies & KREME™ Doughnut, a Glazed Peanut Butter Doughnut, a classic Chocolate Glazed Doughnut
Offered for a limited time, these chocolatey treats are described by the brand as packing “flavor on flavor on flavor.” As part of the new launch, Krispy Kreme has also announced that it will be kicking off 'Flavor Fridays,' where customers will have the chance to buy a box of four Chocolate Glazed minis for just $4.
“A small, occasional treat may help you stick to those New Year’s resolutions. So, we packed a ton of flavor into our new Chocolate Glazed minis to make sure your treat is not just worth it but is next-level awesome,” said Dave Skena, Chief Marketing Officer of Krispy Kreme.
Image Credit: Krispy Kreme
Offered for a limited time, these chocolatey treats are described by the brand as packing “flavor on flavor on flavor.” As part of the new launch, Krispy Kreme has also announced that it will be kicking off 'Flavor Fridays,' where customers will have the chance to buy a box of four Chocolate Glazed minis for just $4.
“A small, occasional treat may help you stick to those New Year’s resolutions. So, we packed a ton of flavor into our new Chocolate Glazed minis to make sure your treat is not just worth it but is next-level awesome,” said Dave Skena, Chief Marketing Officer of Krispy Kreme.
Image Credit: Krispy Kreme
Trend Themes
1. Indulgent Mini-snacks - There is an opportunity for businesses to provide mini-sized treats that allow consumers to indulge in their favorite flavors while still maintaining portion control.
2. Limited-time Offer Marketing - Brands can create hype and increase sales by offering limited-time, exclusive products that are only available for a short period of time.
3. Discount Promotions - Businesses can offer discounts on select products to attract new customers and boost sales on specific days of the week.
Industry Implications
1. Bakery Industry - Bakeries can offer mini-sized versions of their most popular products to increase variety and sales.
2. Confectionery Industry - Confectionery brands can create limited-time, exclusive product lines to appeal to customers and increase sales.
3. Food and Beverage Industry - Food and beverage companies can offer exclusive promotions on specific product lines to attract new customers and increase sales on slower days of the week.
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