Eat Gold Organics makes vegan chocolates for adults that are infused with adaptogens to support the most basic needs. In all, there are eight products from the premium plant-based chocolate brand and they're packed with adaptogens and nootropics to support uplifted moods, immune health, hot flashes and better sleep.
Most of the bars are made with 70% cacao (Be Happy has more) and are enhanced with specific ingredients to support different states or conditions. At a time when the average adult wants to take a preventative approach to supporting their health, Immune Shroom provides a dose of all-organic reishi, chaga and cordyceps powder.
The brand also makes Menopausal Goddess as "the one for hot flashes" and New Mama to support the production of breast milk with ingredients like raspberry leaf, nettles and moringa.
Image Credit: Eat Gold Organics
Key Themes Behind This Trend
- Functional Chocolates
- The trend of incorporating adaptogens and nootropics into chocolates for specific health benefits creates opportunity for functional food innovation.
- Vegan Premium Chocolates
- The increased demand for plant-based alternatives and premium chocolates presents opportunity for innovation in the gourmet vegan chocolate market.
- Wellness-focused Confectionery Products
- The growth of wellness-oriented consumer trends creates opportunity for innovations in the confectionery industry, shifting from indulgence-oriented to health-focused products.
Where This Applies
- Functional Foods
- The trend of incorporating adaptogens and nootropics into chocolates opens up opportunities for functional food innovation, by using ingredients for focused health benefits.
- Vegan Foods
- The rising demand for plant-based alternatives creates opportunities for innovation in the vegan chocolate market, by using premium ingredients and unique formulations.
- Confectionery
- The growth of wellness-oriented consumer trends creates opportunity for innovation in the confectionery industry, by exploring and developing new products focused on health and wellness benefits.
