Fast-serve shake chain Smoothie King has announced the launch of the 'Immune Builder Orange,' a new smoothie specifically crafted to help boost customers' immune systems as we head into the cold and flu season.
The new smoothie contains a powerful immune-supporting blend of antioxidants, including 1,000 percent vitamin C, zinc, and vitamins A+E. The beverage itself will be made from a mix of healthy fruits such as apple, pineapple, bananas, mangoes. It will also include a mixed-in proprietary 'Immune Support Enhancer.'
In addition to offering customers a convenient way to consume a variety of beneficial nutrients, the new drink has been made with no added sugar or preservatives. The 'Immune Builder Orange' will launch on November 2 and be offered nationwide for a limited time.
Image Credit: Smoothie King
Key Themes Behind This Trend
- Immune-boosting Beverages
- Opportunity for beverage companies to create more drinks with immune-boosting ingredients like vitamins, zinc, and antioxidants.
- Functional Food and Beverages
- Opportunity for companies to create more functional food and drinks that offer specific health benefits.
- Health and Wellness Marketing
- Opportunity to promote products with immune-boosting ingredients and highlight their health benefits to consumers.
Where This Applies
- Food and Beverage
- Companies in the food and beverage industry can create more products that offer immune-boosting ingredients and health benefits.
- Health and Wellness
- Opportunities for health and wellness companies to promote products with immune-boosting ingredients and highlight their health benefits to consumers.
- Retail
- Retailers can stock and promote products with immune-boosting ingredients and health benefits to meet the growing demand from consumers for healthier options.
