This chocolate cookbook uses a provocative name, dark humor and beautiful photography to appeal to consumers.
The recipe book is by no means for the faint of heart as much of the photography features people in precarious or dangerous positions that follow the book's theme 'How to Kill Yourself With Chocolate.' The book's use of dark humor works to capture the attention of cooks and artists alike – with 30 different recipes that are based in chocolate and several surrealist photos that accompany them. Although provocative, the chocolate cookbook's ability to capture people's attention is undeniable.
This cookbook works to blend art, photography and dark humor to promote something that is seemingly unrelated to any of those things – a chocolate-based dessert book.