M&S Food's 280-gram Big Daddy Chocolate Bar is a fan-favorite over-the-top creation large enough to serve 10 and its size inspired the creation of the new and nostalgic The Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream. "With custard creams trending and customers craving a little nostalgia, we knew we wanted to do something bigger and bolder," said Brandon Spatcher, the product developer. "The brief was simple: take a classic and supersize it."
This new 270-gram treat is M&S Food's biggest custard cream to date, and this indulgence matches iconic vanilla custard cream with a generous coating of thick, smooth milk chocolate. Not just another chocolate indulgence, The Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream is a multisensorial experience made to share.
What Makes This Trend Stand Out
- Supersized Nostalgia Snacks
- Oversized takes on beloved classics create shareable, premium-priced products that drive social engagement and justify experiential packaging.
- Multi-sensorial Shareable Confectionery
- A focus on texture, aroma and visual impact transforms single-serve sweets into communal experiences that extend dwell time and social content creation.
- Retro Recipe Reinvention
- Heritage formulations updated with contemporary indulgent elements yield differentiated SKUs that appeal to both nostalgic buyers and novelty seekers.
Sectors Adopting This
- Retail Food Chains
- Supermarkets and specialty grocers gain opportunities to increase basket size and foot traffic through limited-edition, oversized novelty items showcased in-store and online.
- Confectionery Manufacturing
- Chocolate and snack producers face potential margin expansion by scaling up classic formats into premium shareable formats that demand new molding and packaging innovations.
- Experience-oriented Foodservice
- Cafes, bakeries and event caterers benefit from offering theatrical, share-first menu items that drive bookings and social-media-driven discovery.
