Twinkies have been given a seasonal flavor or branded for a movie release but have never deviated from the vanilla base, which is what makes the Hostess Chocolate Cake Twinkies an important new release from the brand.
The new Twinkies incorporate a chocolate sponge cake that has been filled with the iconic vanilla cream within to offer consumers a compact way to enjoy a slice of cake whenever they wish.
The Hostess Chocolate Cake Twinkies were test marketed by the brand and reportedly scored quite high with consumers for exceeding expectations when it comes to changing up the original recipe. The new Twinkies are set to start being available at retailers nationwide now in either individual, twin pack multipack options.
The Hostess Chocolate Cake Twinkies are a Compact Slice of Cake
Michael Hemsworth — April 27, 2017 — Lifestyle