Hershey's ChocoBits cereal was created in collaboration with Kellogg's and it shares a decadent experience thanks to a fun Strawberry White Chocolate flavor. The crispy pink-colored cereal pieces get their color naturally from fruit and vegetable extracts and they're filled with a flavored white chocolate cream. The versatile breakfast is marketed as not just a breakfast cereal but also a snack that can be enjoyed dry or as a toast topper.
While traditional Japanese breakfasts often consist of rice, miso soup or savory items, many modern households are opting for Western-style breakfasts like toast or cereal. Hershey's ChocoBits has the potential to appeal to a wide range of consumers in the country who are seeking a versatile, texture-rich cold cereal that can be eaten at any time of the day.