Furniture brand 'Hem' drew inspiration from the natural world when designing its 2017/2018 furniture collection, titled 'Chlorophyll and Ink.'
The collection, which consists of rugs, pouffes and more, borrows elements from exotic plants, merging organic colors and shapes with artificial motifs like shimmering fabrics. The line features the two new products in addition to a collection of exciting new colors, ranging from deep blues, to natural oranges and pinks. The pouffes feature a gently curved design, which is both sophisticated and inviting. The hand-woven carpets, called 'Dune,' are available in two sizes and four modest color combinations. Lastly the 'Hai Chair' that was originally released in 2013 has been redesigned with new lines and is available in two fresh patterns.
With colors ranging from deep blue to an organic beige, the Chlorophyll and Ink collection offers something unique to any homeowner.
Key Themes Behind This Trend
- Exotic Plant-inspired Furniture
- Creating furniture designs that draw inspiration from the natural world and incorporate organic colors and shapes with artificial motifs presents opportunities for disruptive innovation.
- Merging Organic and Artificial Elements
- Exploring the concept of combining natural inspiration and artificial motifs in product design can lead to disruptive innovations in the furniture industry.
- Integration of Nature-inspired Colors
- Integrating a range of nature-inspired colors, such as deep blues, natural oranges, and pinks, into furniture collections offers disruptive opportunities for innovative designs.
Where This Applies
- Furniture
- The furniture industry can explore the disruptive innovation potential of incorporating exotic plant-inspired designs and organic colors into their products.
- Interior Design
- Incorporating the concept of merging organic and artificial elements in furniture design can create disruptive innovation opportunities within the interior design industry.
- Home Decor
- Integrating nature-inspired colors and designs into home decor products presents disruptive innovation prospects for the industry.
