Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Floravere's R. Chu Style Updates the Traditional Chinese Wedding Dress

 - Feb 20, 2019
References: floravere & vogue
Inspired by Crazy Rich Asians, direct-to-consumer bridal brand Floravere created a modern take on the classic Chinese wedding dress. Knowing that many Chinese brides want to incorporate their culture into their special day but do not necessarily want to wear a traditional red qipao—and are limited when it comes to choices that satisfy these needs—Floravere updated its top-selling A-line style in a striking red color, the traditional color for brides in China that symbolizes good luck.

With the bold R. Chu gown, Floravere created a design to support a growing number of couples that want to reject established traditions around getting married in favor of creative alternatives that are both highly unique and deeply meaningful.