Inspired by Crazy Rich Asians, direct-to-consumer bridal brand Floravere created a modern take on the classic Chinese wedding dress. Knowing that many Chinese brides want to incorporate their culture into their special day but do not necessarily want to wear a traditional red qipao—and are limited when it comes to choices that satisfy these needs—Floravere updated its top-selling A-line style in a striking red color, the traditional color for brides in China that symbolizes good luck.
With the bold R. Chu gown, Floravere created a design to support a growing number of couples that want to reject established traditions around getting married in favor of creative alternatives that are both highly unique and deeply meaningful.
Modern Red Wedding Dresses
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Unique Romantic Wedding Dresses
Flowery Bridal Couture Runways
Exquisitely Refined Bridal Couture
Fair Trade Bridal Collections
At-Home Wedding Dress Try-Ons
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