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Floravere's R. Chu Style Updates the Traditional Chinese Wedding Dress

 - Feb 20, 2019
References: floravere & vogue
Inspired by Crazy Rich Asians, direct-to-consumer bridal brand Floravere created a modern take on the classic Chinese wedding dress. Knowing that many Chinese brides want to incorporate their culture into their special day but do not necessarily want to wear a traditional red qipao—and are limited when it comes to choices that satisfy these needs—Floravere updated its top-selling A-line style in a striking red color, the traditional color for brides in China that symbolizes good luck.

With the bold R. Chu gown, Floravere created a design to support a growing number of couples that want to reject established traditions around getting married in favor of creative alternatives that are both highly unique and deeply meaningful.