Chinatown Market Released a Collegiate Collection for FW18
References: thechinatownmarket & hypebeast
Mike Cherman's label Chinatown Market prepared for the colder seasons this year with its latest collection of garments. The new capsule boasts a plethora of rhinestone-decorated pieces -- featuring fleece sweaters, t-shirts, trousers, sweatpants and unique tote bags. The offerings recall the aesthetics of high school varsity looks, especially with its arched college lettering styles.
The new Chinatown Market Fall/Winter 2018 collection heavily accents the garments with rhinestones to make the branding details really stand out. Some notable items from the new collection are the 'Full Court' bag, which has the look and color that resembles that of a basketball, and the sweatpants that have the label's rhinestone embellished detail right across the front.
The new Chinatown Market Fall/Winter 2018 collection heavily accents the garments with rhinestones to make the branding details really stand out. Some notable items from the new collection are the 'Full Court' bag, which has the look and color that resembles that of a basketball, and the sweatpants that have the label's rhinestone embellished detail right across the front.
Trend Themes
1. Rhinestone-accented Fashion - Fashion brands can incorporate rhinestone accents to add a touch of luxury and uniqueness to their collections.
2. Collegiate-inspired Clothing - Clothing brands can tap into the nostalgic appeal of high school varsity looks to create trendy collections that resonate with customers.
3. Functional Streetwear - Designers can prioritize function and utility in streetwear to create products that are both stylish and practical for everyday wear.
Industry Implications
1. Fashion - Fashion brands can use rhinestone accents and collegiate-inspired designs to create trendsetting clothing collections that stand out in the market.
2. Athletic Apparel - Athletic apparel brands can incorporate basketball-inspired motifs and colors to create sports lifestyle collections that appeal to a wide range of customers.
3. Accessories - Accessory designers can incorporate rhinestone embellishments to create eye-catching and stylish bags, shoes, and other small accessories that complement any outfit.
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