The A&W Hand-Breaded Chicken Tender Baskets are a new offering from the QSR brand that will provide patrons with a rustic meal that's tasty, fresh and convenient. The meals come in two varieties including Tenders and Sliders, which feature three classic hand-breaded chicken tenders and hand-breaded chicken tender sliders, respectively. The tenders-only option comes with the Spicy Papa Sauce to add in an additional burst of flavor, while both are served with a side of fries and coleslaw to make them feel like a rustic meal that one might get from a food truck.
The A&W Hand-Breaded Chicken Tender Baskets are both made with 100% all-white meat chicken and are available now at participating A&W locations nationwide for a limited time only.
Why This Trend Is Growing
- Hand-breaded Chicken Tenders Craze
- Opportunity for QSR brands to launch their own versions of hand-breaded chicken tenders in unique flavors.
- Convenient and Rustic Meal Offerings
- Opportunity for food delivery and meal kit services to offer convenient and rustic-style meals to consumers.
- Fast Food and Food Trucks Hybrid Concept
- Opportunity for QSR brands to collaborate with popular food trucks and offer exclusive menu items and hybrid dining experiences.
Industries Being Reshaped
- Quick Service Restaurants (QSR)
- Opportunity for QSR brands to offer hand-breaded chicken tenders and other rustic-style meals.
- Food Delivery Services
- Opportunity for food delivery services to offer the A&W Hand-Breaded Chicken Tender Baskets or similar convenient, rustic-style meals.
- Food Trucks
- Opportunity for food truck operators to incorporate hand-breaded chicken tenders into their menus, inspired by the A&W Hand-Breaded Chicken Tender Baskets.
