Jordan Brand introduces a new tonal palette to join the roster of the iconic Air Jordan 1 Low sneaker with the latest Chicago colorway. It is exclusively available in women's sizes and blends together the hues of white, red, and black applied in a color-blocking design language.
The upcoming palette has a white leather base foundation for a premium feel. It is then overlayed with red details in contrast to the base and it continues to the Swooshes as well. Black is applied to the lining, the heels, and the collars of the shoe. Branding rounds out the sneaker as it can be seen in the form of the Jumpman logo embroidered on the tongue and the Wings emblem at the back.
Image Credit: Nike
What's Driving This Trend
- Tonal Colorways for Sneakers
- There is a disruptive opportunity for brands to create tonal colorways for sneakers that blend different hues and incorporate color-blocking design languages.
- Exclusive Sneakers for Women
- Brands can tap into the market demand by creating exclusive sneaker releases for women only.
- Premium Leather for Sneakers
- There is a disruptive opportunity for brands to incorporate premium leather materials for sneakers to provide high-end options to consumers.
Who This Affects Most
- Footwear Industry
- The footwear industry can innovate by incorporating new materials, colors, and design languages to create exclusive and premium sneakers for different customer segments.
- Fashion Industry
- The fashion industry can leverage the trend of tonal colorways in sneakers to create new collections and design languages for customers seeking unique and fashionable options.
- Sports Industry
- The sports industry can innovate by creating exclusive colorways and designs for athletes to wear during games, training, and sponsorships, and offer fans limited edition collections.
