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Co-Branded Basketball Streetwear

Bristol Studio & adidas Originals Create Chic Sporty Outfits

— November 9, 2018 — Lifestyle
Global brand adidas Originals and Los Angeles-based label Bristol Studio join forces to produce a fashionable and functional collection that gives consumers access to some sleek and chic sporty outfits. Appropriately dubbed 'Sharp Shooters,' the partnership highlights some loose, comfort-inducing silhouettes and some high-performance footwear.

The entirety of the adidas Originals x Bristol Studio collaboration is kept with a monochromatic color palette, allowing for a certain uniformity. A definite highlight for the collection is the new renditions of the iconic Kobe Bryant-inspired Crazy BYW.

The Shart Shooters collection sees this silhouette reinterpreted in both a High and Low design. While the key aesthetic elements of the new Crazy BYW are tied to the knitted exterior and hairy leather panels, the function-forward aspect comes with the BOOST technology.
Trend Themes
1. Co-branded Streetwear - Co-branded streetwear collaborations offer an opportunity for fashion brands and sportswear companies to create fashionable and functional collections together.
2. Monochromatic Color Palettes - The use of monochromatic color palettes in collaborations allows for a cohesive and uniform aesthetic, providing designers with an opportunity to create visually impactful collections.
3. Function-forward Footwear - The integration of function-forward features, such as BOOST technology, in footwear collaborations presents an opportunity to combine style with high-performance elements, catering to consumers looking for both fashion and functionality.
Industry Implications
1. Fashion - The collaboration between fashion brands and sportswear companies in co-branded streetwear offers an exciting opportunity for the fashion industry to tap into the rising athleisure trend and attract a wider consumer base.
2. Sportswear - Sportswear companies collaborating with fashion brands in co-branded streetwear collections can leverage their technical expertise in athletic performance while incorporating fashion-forward designs, allowing them to tap into new markets and expand their reach.
3. Footwear - The integration of function-forward features, such as BOOST technology, in co-branded footwear collections presents an opportunity for the footwear industry to cater to the growing demand for stylish yet performance-enhancing shoes.
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