Chic Nautical Editorials

Net-a-Porter's The Edit Photoshoot Stars a Summery Toni Garrn

This chic nautical editorial showcases a range of summer outfits perfect for setting sail in. Whether spending a day on a boat or weeks on a luxury yacht, it is important to look the part. With sophisticated stripes, stylish shoes and a color palette of red, white and navy, a girl can't go wrong.

Appearing in The Edit, Net-a-Porter's online magazine, the chic nautical editorial was shot by photographer David Bellemere. It stars model Toni Gaarn, who was styled by Maya Zepinic in a casual preppy wardrobe filled with pieces from Proenza Schouler, Alexander McQueen, Oscar de la Renta and more. In the accompanying article, the blonde beauty reveals, "I have no idea about [the modeling industry]. I was just taller than all the girls in my group."

Nautical Fashion
There is an opportunity to create innovative summer fashion that incorporates nautical elements such as stripes, anchors, and knots.
Luxury Yacht Industry
There is an opportunity to innovate and improve the luxury yacht industry by incorporating more stylish and fashionable designs that match the high-end experiences they offer.
Online Magazines for Fashion
Online magazines like Net-a-Porter's The Edit can innovate by featuring more chic fashion editorials that showcase trendy styles and accessories.

Industries Being Reshaped

Fashion Industry
The fashion industry can create new and improved nautical-inspired collections and outfits for summer wear.
Yacht Industry
The yacht industry can incorporate more haute couture and designer fashion into their luxury experiences.
Online Media Industry
Online media companies can innovate by creating more visually stunning fashion editorials, complete with clickable shopping links to purchase the featured items.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 70%
Freshness 8%