Cherry Los Angeles Taps the 70s for Its Latest APEX Collection
Cherry Los Angeles' upcoming 'APEX' collection is set to drop on February 8th. The lookbook showcases silhouettes that are unisex, as well as minimalist and playful in design. For the release, the contemporary streetwear brand taps ski culture, more precisely from the 70s era. The clothing is adorned with slogans like 'Not Peaking Yet' and style-minded graphic illustrations that embrace the winter sports thematic. In addition, Cherry Los Angeles communicates patriotism by incorporating the American flag as a motif throughout its offerings. Cursive branding appears on some of the minimalist pieces in the collection, hinting a certain delicate vibe in the slightly baggy fashion silhouettes.
The APEX capsule is centered predominantly on comfort as the silhouettes are slouchy yet stylish.
The APEX capsule is centered predominantly on comfort as the silhouettes are slouchy yet stylish.
Trend Themes
1. Ski-themed Clothing Capsules - Fashion brands are tapping into ski culture to create winter-themed collections with ski-inspired motifs and graphics, presenting an opportunity for disruption in the apparel industry.
2. Unisex Silhouettes in Fashion - Contemporary streetwear brands are showcasing unisex designs in their clothing, emphasizing the importance of inclusivity and gender-neutral fashion in the industry.
3. Minimalist Streetwear Fashion - Minimalist streetwear fashion is becoming increasingly popular, leading to opportunities for new design aesthetics and innovative materials to create simple yet stylish clothing.
Industry Implications
1. Apparel Industry - The apparel industry can take advantage of the growing trend of ski-inspired collections and unisex clothing to appeal to a wider audience and create inclusive and stylish winterwear.
2. Winter Sports Industry - The winter sports industry can collaborate with fashion brands to create functional yet fashionable clothing for skiing and other winter activities, incorporating innovative materials and modern design aesthetics.
3. Streetwear Fashion Industry - The streetwear fashion industry can incorporate minimalism and unisex designs in their collections to meet the growing demand for simple yet trendy clothing, and focus on sustainability and ethical production methods.
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