Los Angeles-based fashion label C2H4® has unveiled its new 'Winter Voyage' collection, which consists of a wide range of ski resort-inspired pieces that are as suited for the slopes as they are for the club.
The new collection sees C2H4® founder and designer Yixi Chen continue his penchant for boundary-pushing styles that incorporate traditional -- usually utility-focused -- items and accessories. The new capsule includes several outwear pieces, such as ski jackets, winter coats, and cargo-style pants, as well as tailored looks and various knitwear items. A throughline for the collection is the use of pleating, patchwork, and dyeing, all of which serve to lend these winter-ready pieces a distinctly fashion-forward aesthetic.
Select items from the “Winter Voyage” collection are currently available to purchase on C2H4® 's website. The brand has stated the remainder collection will be released throughout the duration of the winter season.
Image Credit: C2H4®
Why This Trend Is Growing
- Slope-to-street Fashion
- Combining traditional ski apparel with fashion-forward aesthetics presents an opportunity for companies to capture the attention of a younger, more style-conscious demographic.
- Technical Streetwear
- Applying technical features from performance clothing to streetwear presents an opportunity to create hybrid products that offer both style and function.
- Skiwear Reimagined
- Incorporating new techniques and unconventional design elements into skiwear presents opportunities for disruption and innovation within the ski apparel industry.
Industries Being Reshaped
- Fashion
- Fashion brands can explore the concept of combining traditional winter apparel with fashion-forward aesthetics, incorporating new elements and modern features to create hybrid products that cater to a wider audience.
- Sports Apparel
- Innovative performance features can be incorporated into streetwear to create hybrid products that combine the best of both worlds and cater to a more style-conscious, active demographic.
- Outdoor Retail
- By reimagining traditional skiwear and incorporating unconventional design elements, outdoor retailers can differentiate themselves and tap into a new market of style-conscious consumers looking for functional, yet stylish winter apparel.
