The ASPENX x Prada ski wear collection has been unveiled as a technical range of garments and accessories to provide snowboarders and skiers alike with an eco-friendly option to incorporate into their roster of gear.
The collection includes a thermal jacket, a hoodie, an extreme weather jacket, and more, which are all crafted with materials like post-consumer recycled polyester and elastane and techno pique. The various pieces in the collection are available for men and women and are priced between $2,040 and $5,100.
Artist Paul Crown commented on the ASPENX x Prada skiwear collection, saying, "We are excited to reveal our partnership with Prada as an integral part of ASPENX’s inaugural lineup of premium offerings for the 2021/2022 ski season. More than a fashion collection, this collaboration is a physical representation of the one-of-a-kind spirit of Aspen just ahead of the destination’s 75th anniversary. Built for uninhibited exploration, the capsule complements ASPENX’s founding vision of new possibilities, and I am beyond pleased to work with such a revered house as Prada on this momentous occasion.”
Key Themes Behind This Trend
- Eco-friendly Snowboarding Apparel
- Opportunity to innovate eco-friendly and sustainable materials for the snowboarding and skiing market.
- Luxury Collaboration Collections
- Trend of high-end fashion houses collaborating with niche markets to provide premium products.
- Gender-inclusive Outdoor Wear
- Opportunity to develop gender-neutral outdoor wear for the skiing and snowboarding market.
Where This Applies
- Fashion
- Fashion industry can learn from the luxury collaboration trend and explore niche market collaborations for increased revenue.
- Outdoor Sports
- Developing eco-friendly and gender-inclusive outdoor wear can attract a wider audience to the skiing and snowboarding industry.
- Textile Manufacturing
- Opportunity for textile manufacturers to research and develop eco-friendly and sustainable materials for use in outdoor wear.
