If you're looking for a way to beat the summer heat, Wetzel's Pretzels has you covered with its new Cherry Boba Frozen Lemonade. The seasonal fruit drink takes the brand’s signature Frozen Lemonade and combines it with a handful of cherry-flavored popping pearls (boba). The whole thing is then finished with a real cherry fruit puree.
According to a study by Allied Market Research, bubble tea and other fruit-forward drinks could have a global market potential of more than $3.2 billion by 2023. Clearly, Wetzel's Pretzels has taken note of the boba craze with the launch of its new Cherry Boba Frozen Lemonade for summer 2019. As Wetzel’s Pretzel’s CEO Jennifer Schuler explains, "The craving for Boba, tea and fruit-forward drinks are on the rise, and Cherry Boba Frozen Lemonade gives us a category differentiator that reinforces our innovation leadership."
Image Credit: Wetzel’s Pretzel’s.