Wetzel's Pretzels is giving fans a delicious new way to cool down this summer season with the launch of its new Guava Mangonada drink.
Beginning on July 11, 2023, Wetzel's Pretzels' customers can order the new Guava Mangonada drink, which is made with the popular chili lime seasoning brand Tajín. The drink starts with a handcrafted mango and guava slushie base, which is then mixed with Tajín Fruity Chamoy Hot Sauce – a seasoning blend that's made with 100% natural chilies, lime juice, sea salt, and a hint of apricot. The whole thing is then topped off with real fruit mango puree and dashes of Tajín Clásico Seasoning. As Wetzel’s Pretzels Chief Marketing Officer, Kim Freer, explains, "We’re thrilled to partner with a premium brand known for its irresistible flavor and influence on snacking to create a fun, fresh drink for the summer."
Image Credit: Wetzel's Pretzels
What's Driving This Trend
- Spiced Fruit Drinks
- Opportunity for brands to explore unique flavor combinations and incorporate popular seasonings into fruit-based beverages.
- Chili Lime Seasonings
- Opportunity for seasoning brands to collaborate with food and beverage companies to create innovative products with a spicy twist.
- Premium Snacking Influencers
- Opportunity for snack brands to partner with premium flavor brands to create exciting new snacks and drinks for consumers.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to introduce innovative fruit-based drinks with unique flavor profiles and spice elements.
- Seasoning Industry
- Opportunity for seasoning companies to expand their product offerings by partnering with food and beverage brands to create enticing flavor combinations.
- Snack Industry
- Opportunity for snack companies to tap into the influence of premium flavor brands and create innovative snacking experiences for consumers.
