Cher presented Lady GaGa the 2010 MTV Video Of The Year Award in September. The 64 year-old presented the award while dressed in a scanty costume based on one she first made famous in 1989.
Cher's costumes are the stuff of legend, a fact not lost on Lady GaGa who seems to have fused Cher, Madonna, David Bowie and a bit of Cyndi Lauper into her own defiant and award-winning diva stage persona. In a weird, cosmic sense, Cher presented Lady GaGa more than an award: Cher has passed the torch of outrageous energy and creative spirit that paved the way for GaGa's incredible talent to meet with her current success.
What's Driving This Trend
- Creative Stage Personas
- Disruptive innovation opportunity: There is an opportunity for companies to create platforms and technologies that allow artists to develop unique and creative stage personas, similar to Lady GaGa.
- Revival of Iconic Fashion
- Disruptive innovation opportunity: Companies can capitalize on the trend by bringing back iconic fashion styles, such as Cher's costumes, that resonate with modern audiences.
- Influence of Music Legends
- Disruptive innovation opportunity: Businesses can explore partnerships and collaborations with music legends like Cher to tap into their influence and attract new audiences.
Who This Affects Most
- Entertainment
- Disruptive innovation opportunity: Companies in the entertainment industry can leverage the trend to develop unique and engaging content that resonates with audiences.
- Fashion
- Disruptive innovation opportunity: Fashion brands can incorporate elements of Cher's iconic costumes into their designs, offering a modern twist on classic styles.
- Music
- Disruptive innovation opportunity: Music industry professionals can work on creating platforms and technologies that support the development of new and boundary-pushing talents like Lady GaGa.
