Ogilvy & Mather enlisted Brooklyn-based graphic designer Leta Sobierajski to design imagery for the Chef Watson app.
Launched by IBM, the app uses cognitive computing to conceive of new recipes that previously did not exist. Sobierajski's design is meant to corroborate the app's objective, so she was encouraged to play with unlikely and unusual food and color combinations. As a result, Sobierajski stuck to a bright color palette of mostly primary colors when she created the images and GIFs intended to help introduce the app.
Sobierajski describes the assignment as a "fun, messy and somewhat stinky project that left me sticky and smelling like ketchup." Even if the process wasn't super glamorous, the end result is completely visually captivating.