Ogilvy & Mather enlisted Brooklyn-based graphic designer Leta Sobierajski to design imagery for the Chef Watson app.
Launched by IBM, the app uses cognitive computing to conceive of new recipes that previously did not exist. Sobierajski's design is meant to corroborate the app's objective, so she was encouraged to play with unlikely and unusual food and color combinations. As a result, Sobierajski stuck to a bright color palette of mostly primary colors when she created the images and GIFs intended to help introduce the app.
Sobierajski describes the assignment as a "fun, messy and somewhat stinky project that left me sticky and smelling like ketchup." Even if the process wasn't super glamorous, the end result is completely visually captivating.
What's Driving This Trend
- Cognitive Computing in Food Industry
- IBM's Chef Watson app uses cognitive computing to create new recipes, disrupting the traditional recipe creation process.
- Unconventional Food and Color Combinations
- Graphic designer Leta Sobierajski's use of unlikely and unusual food and color combinations in the Chef Watson app's design offers disruptive innovation opportunities for food companies and graphic designers.
- Vibrant Color Palettes in Food Graphics
- Sobierajski's choice of bright primary colors in the Chef Watson app's graphics showcases the potential of vibrant color palettes in marketing food products.
Who This Affects Most
- Food and Beverage Industry
- The Chef Watson app's use of cognitive computing to create new recipes has the potential to disrupt the traditional food and beverage industry.
- Graphic Design Industry
- The unconventional food and color combinations in the Chef Watson app's design signal an opportunity for graphic designers to disrupt traditional food industry branding.
- Marketing and Advertising Industry
- Sobierajski's use of vibrant color palettes in the Chef Watson app's graphics demonstrates the innovative potential of incorporating bold colors in food marketing campaigns.
