The 2020 Cheez-It Bowl is sharing a fun way for fans to celebrate college football season by turning themselves into "Wheel Live Fans." After fans design their very own cheesy avatar, they have the chance to see it on the stands jumping, dancing and cheering. On game day, Cheez-It will be installing hundreds of animatronic and fixed cheese wheels in the end zones of Camping World Stadium that will spin and celebrate, so that fans can feel like they're right in on the action, even though they will be watching from home.
When it comes to creating a customized avatar, fans can choose a piece of headwear in a colorway that represents their favorite team. They can also select fun hairstyles and other details to bring their character to life.
Image Credit: Cheez-It
The Cheez-It Bowl Turns Real Fans Into Wheels of Cheese
Laura McQuarrie — December 9, 2020 — Lifestyle
References: CheezIt & prnewswire