There is little millennials love more than the re-release of their favorite 90s snacks, which is why they are sure to rejoice over the news that Planters is brining back its beloved Cheez Balls and Cheez Curls.
The return of Planters Cheez Balls and Cheez Curls is the result of online groups, letters, and petitions from passionate cheese lovers. Planters has finally answered the call and announced that the cheesy puffs will be available again for a limited-time starting in July of 2018. For those who want to stock up, the Cheez Balls and Cheez Curls will be available in a larger 4-ounce can, in addition to the smaller 2.75-ounce size.
Like many other brands, Planters has recognized the power of brining back a beloved product for a limited time to offer consumers a bit of nostalgia.
Image Credit: <i> Planters.</i>
Key Themes Behind This Trend
- Nostalgia-inducing Snacks
- Bringing back beloved 90s snacks taps into millennials' love for nostalgic experiences.
- Consumer Petitions
- Listening to online groups, letters, and petitions from passionate fans can lead to successful product revivals.
- Limited-time Releases
- Offering products for a limited time creates a sense of urgency and excitement among consumers.
Where This Applies
- Snack Food Industry
- Brands in the snack food industry can use nostalgia to drive sales and attract millennials.
- Food Packaging Industry
- The demand for larger and smaller can sizes presents opportunities for innovation and customization in the food packaging industry.
- Marketing and Advertising Industry
- Marketers can capitalize on nostalgia and create campaigns that tap into consumers' love for the past.
