Now, more than ever, photography is all about sharing. The Cheese Camera concept is based on this desire to display your pictures for many to see, but the focus is on children. No Instagram or Facebook here; this initiative makes use of the Cheese mobile community to publish images and encourage browsing. After a youngster has maxed out the space on the device's memory card, it's collected with others to produce insightful and playful photo galleries.
The minimalist DIY design of the digital camera is perfect for young users. It's void of complicated buttons and simply requires a point-and-shoot approach. The way that Jae Jin Lee's Cheese Camera has been packaged, with a white plastic case and a brown paper jacket makes it absolutely charming to behold.