The 'Cheer Project' has been developed by Gaurav Wali as a way to help make use of an unlikely natural material and transform it into a functional bio-composite that has a variety of functionalities. The material consists of pine needles that have been gathered from the forest floor and bound together using natural binders and waxes to develop a bio-composite that is suitable for a variety of uses. It can be pressed into sheets or molds to create an array of products that might otherwise be crafted from wood or terra-cotta and is naturally water repellent, recyclable, fire retardant and completely waste-free.
The 'Cheer Project' also helps to combat forest fires as pine needles often accelerate their ability to start. The material also enhances a space with a natural pine scent and a raw design aesthetic for discerning consumers to appreciate.