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Cheap Monday Gets a Distressed, Torn and Acid-Washed Makeover

 - Jul 7, 2009   Updated: Apr 20 2011
References: cheapmonday & notcouture
Swedish clothing company Cheap Monday recently showcased its low-priced Spring/Summer collection. The collection is riddled with clothing items that are distressed, torn and/or acid washed.

Cheap Monday sticks to their classic denim styles and pairs them with loose fitting tees. This collection is a perfect match for any hipster or fashionista’s wardrobe.

Implications - Though some may see this style as a ridiculous innovation, homeless chic is something that is swiftly gaining speed. This unkempt, disheveled style is the antidote to decades of primped, over-processed looks that are difficult to maintain and tacky to wear. This should prompt companies to look into less artificial imagery in their products and campaigns.