The Dr. Pepper Chatroulette Cheerleader Prank Hits the Web
Shelby Lee Walsh — April 5, 2010 — Pop Culture
References: facebook & adsoftheworld
A classic softdrink brand has pushed the limits of pranks with the new UK Dr. Pepper Chatroulette Cheerleader campaign.
In this web-savvy marketing ploy, the folks at Dr. Pepper trick unsuspecting users of the popular site Chatroulette into doing everything from dancing to acting like a puppy dog for their viral campaign.
Take a look at the fun-loving video above to watch the brand new Dr. Pepper Chatroulette Cheerleader prank!
Implications - In the Internet age, websites, videos and virtually anything else on widely used social networking tools has the potential to go viral. The elements that contribute to this viral potential are humor, familiarity and shock. Any one of these factors combined with the right outlet can create Internet celebrities as well as skyrocket companies into mass success.
In this web-savvy marketing ploy, the folks at Dr. Pepper trick unsuspecting users of the popular site Chatroulette into doing everything from dancing to acting like a puppy dog for their viral campaign.
Take a look at the fun-loving video above to watch the brand new Dr. Pepper Chatroulette Cheerleader prank!
Implications - In the Internet age, websites, videos and virtually anything else on widely used social networking tools has the potential to go viral. The elements that contribute to this viral potential are humor, familiarity and shock. Any one of these factors combined with the right outlet can create Internet celebrities as well as skyrocket companies into mass success.
Trend Themes
1. Viral Marketing Campaigns - Companies can create campaigns that have the potential to go viral by combining humor, familiarity and shock to gain massive exposure through social media.
2. Interactive Advertising - Interactive campaigns like the Dr. Pepper Chatroulette Cheerleader can help engage users in an innovative way that traditional ads can't.
3. User-generated Content - Campaigns that involve user-generated content can have a snowball effect, allowing for exponential growth in the number of people reached by the campaign.
Industry Implications
1. Beverage - Soft drink companies like Dr. Pepper can use interactive and viral campaigns to boost brand awareness and increase sales.
2. Social Media - Social media platforms like Chatroulette can be used by brands to reach a wider audience and engage users in a unique and innovative way.
3. Advertising - The success of interactive and viral campaigns like the Dr. Pepper Chatroulette Cheerleader has disrupted traditional advertising methods, creating new opportunities for businesses.
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