Luxe Matte Velvet Lipsticks

Chanel's Rouge Allure Lipstick Has Arrived in Various Shades

Chanel's Rouge Allure lipstick is a highly anticipated cult-favorite beauty product, that's hitting the shelves in new and vivid colorways.

Perfect for the approaching fall and winter seasons, this new lipstick collection is sure to elevate one's look, making the transition into the cooler months as seamless and as stylish as possible. The new colors include berry, orange-reds and dark purples, offering something that's sure to complement anyone's aesthetic. In addition to the colors, the lipsticks are wearable and long-lasting, as each tube was made with a non-drying formula, meaning it can nourish the lips, instead of peeling off. This results in an authentic matte look, that can keep one looking fresh through the entire day.

Vivid Color Lipsticks
Disruptive innovation opportunity: Develop a line of vivid color lipsticks with nourishing, long-lasting formulas.
Non-drying Matte Formulas
Disruptive innovation opportunity: Create lipsticks with non-drying formulas that provide an authentic matte look without peeling off.
Seasonal Lipstick Collections
Disruptive innovation opportunity: Introduce lipsticks in seasonal collections to cater to different aesthetics during specific times of the year.

Industries Being Reshaped

Beauty
Disruptive innovation opportunity: Explore new color variations and nourishing formulas in the beauty industry to offer unique lipstick options.
Fashion
Disruptive innovation opportunity: Collaborate with fashion brands to create lipsticks that complement their seasonal collections, providing a cohesive look for consumers.
Cosmetics
Disruptive innovation opportunity: Develop innovative packaging designs and marketing strategies for lipstick brands to stand out in the cosmetics industry.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 30%
Freshness 8%