How's this for a versatile innovation? The Chair Socks, ya, you heard me. Socks for your chair. Protecting both your floors and your chairs in style.
But wait, there's more. The Chair Socks come in a variety of widely used patterns and colors, from argyle to stripes, to that awkward diamond pattern I never really understood. If nothing else, they are sure to be great conversation starters.
Implications - One of the best ways for a brand that makes common use, household products to differentiate itself is by adding a gimmick or some novelty factor to their product. By making the product practical and comedic, the brand stands a good chance of attracting interest from consumers seeking to spice up their conventional household goods.