The CEPF Chopstick Tree Makes a Strong Statement

 - Dec 23, 2010
References: adsoftheworld & creativecriminals
The CEPF Chopstick Tree is an extremely effective ambient PSA by the globally-renowned ad agency DDB. The tree is made entirely of wooden chopsticks, which the Chinese population disposes of daily. The numbers are alarming, with 45 billion pairs (the equivalent of 25 million trees) used annually.

Sufficed to say, the CEPF Chopstick Tree has an important message. The tree stands at 5 meters, snapped near the top to illustrate the fragility of nature. Check the CEPF Chopstick Tree out; maybe it'll have you thinking twice about your utensil choices.