Rowing Blazers and BEAMS Honors the Central Park Model Yacht Club
References: highsnobiety
Rowing Blazers works in collaboration with Japanese fashion label BEAMS Plus on a new collection for the Spring/Summer 2020 season celebrating the Central Park Model Yacht Club. The limited edition capsule draws inspiration from the premium club where the New York locals of all ages come together weekly on Saturdays to race their small model sailboats.
The inviting nautical theme is informed through nautical alphabet logo motifs and the color palette of yellow, red, and blue. The range also features a watch that has three NATO watch straps alongside a bright anorak, a selection of hats, polos, tees, sailing shorts, and a blazer that is detailed with a starboard emblem and port. The collaborative capsule is now available for purchase in-store and online.
The inviting nautical theme is informed through nautical alphabet logo motifs and the color palette of yellow, red, and blue. The range also features a watch that has three NATO watch straps alongside a bright anorak, a selection of hats, polos, tees, sailing shorts, and a blazer that is detailed with a starboard emblem and port. The collaborative capsule is now available for purchase in-store and online.
Trend Themes
1. Nautical-themed Menswear Collections - Brands can collaborate with clubs and organizations to create limited-edition collections inspired by their unique style and culture, creating buzz and exclusivity for consumers.
2. Collaborations Between Local and International Fashion Labels - Global brands can partner with local organizations to create collections that connect with the local culture, attracting a wider and diverse consumer base.
3. Limited Edition Fashion Collections - Creating limited edition collections allows brands to entice consumers with exclusivity, driving urgency and demand for its products.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize collaborations with local organizations to create exclusive collections that connect with consumers on a cultural and emotional level.
2. Sports and Recreation - Sports and recreation organizations can partner with fashion labels to create merchandise that celebrates their unique culture, generating brand awareness and consumer loyalty.
3. Luxury Goods - Luxury brands can create limited edition collections that appeal to the exclusivity-seeking consumer by partnering with select clubs and organizations, generating demand and added value for its products.
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