The Neon Genesis Evangelion x MelGeek Centauri 60 'Asuka Edition' keyboard is an officially licensed peripheral developed between the tech brand and the anime franchise as a tech accessory for avid fans to pick up.
The keyboard is built as a magnetic gaming keyboard that runs Hall Effect hardware to offer impressive typing performance, despite its mechanical animation-themed design. The peripheral is constructed with a 1.32-kilogram unibody design that's made out of a single piece of 6063-T6 aluminum that has been finished with an aerospace-grade anodization and paired with a leaf-spring gasket mount.
The Neon Genesis Evangelion x MelGeek Centauri 60 'Asuka Edition' keyboard is available now for preorder with no restock expected, and comes in exclusive packaging with an envelope, USB-C cable, switch puller and more.
Image Credit: MelGeek, <a rel='nofollow' href='https://hypebeast.com/2026/8/neon-genesis-evangelion-melgeek-centauri-60-asuka-edition-keyboard-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.melgeek.com/pages/melgeek-x-evangelion-centauri60-asuka-edition'>melgeek</a>
Key Themes Behind This Trend
- Anime-branded Peripherals
- Licensed anime aesthetics on high-performance hardware signal a growing market for fandom-driven tech products that blend collectible value with everyday utility.
- Limited-edition Gaming Gear
- Scarcity-based product drops create premium demand around accessories, giving brands room to combine exclusivity, personalization, and enthusiast-grade specifications.
- Performance-collectible Hybrids
- Tech accessories that merge advanced components with display-worthy design expand opportunities for products that function as both tools and fan merchandise.
Where This Applies
- Consumer Electronics
- Premium materials, Hall Effect switches, and franchise styling point to differentiated device categories shaped by culture-led product design.
- Gaming Accessories
- Enthusiast peripherals are evolving beyond performance alone, with themed collaborations supporting higher-margin products and stronger community engagement.
- Anime Merchandising
- Officially licensed hardware extends anime merchandise into functional lifestyle categories, creating new crossover revenue streams beyond apparel, figures, and media.
