Ditop is a Spanish brand of building materials that boasts a dynamic cement packaging design. The ultramodern packaging appeals to the builder with delicate but complex patterns of blocks that come together to form a strong and beautiful foundation, just as the cement product does. By employing dizzying beautiful designs on its packaging, the brand is likely to inspire consumers to imagine the same level of detail going into the project.
Designed by Rubio & del Amo, the packaging for Ditop's cement range offer a clean design aesthetic in a business characterized by its lack of cleanliness. By creating a clean, simplistic packaging scheme for a product that involves haphazard installation, the brand is able to channel a sense of calm into the branding that will appeal to consumers looking for a trustworthy, simple solution.