Is the surf clothing company, Quicksilver, entering the cellular phone business? Don't know. Officially, there is no word on the topic. Unofficially, this Pac-Man-shaped phone is their go at a totally awesome mobile phone. Over-shaped when closed and awkward-shaped when open to reveal a larger screen.
Implications - Companies that expand beyond their initially intended industries and into completely unrelated ones are making a very risky move that could make or break their image. For consumers, the second a company seems like it exists for the sole purpose of making money is when the loyalty fades. Thus, companies must make sure they research their demographic before making an attempt to expand.
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