Anti-Carcinogenic Menswear

This Suit by 'Smuggler' Blocks Cell Phone Waves

A suit that blocks out the waves emitted by cell phones was developed by french fashion brand 'Smuggler' and the 'XLIM Research Institute'.

Over three years, the suit was developed to protect your body from the potentially dangerous electromagnetic waves around you. With a suit developed by a fashion company in collaboration with a research organization, you're sure to look dapper while staying safe.

The suit is made of threads interwoven with metals that block out the waves. Nickel, aluminium and steel were used to imbue the suit with its cellphone blocking powers. The suit is claimed to be able to block up to 90 percent of the electromagnetic waves around you.

Though cell phone waves have only been labelled as a possible carcinogenic risk by the International Agency for Research on Cancer, the suit may still have long term benefits.

Cellphone-blocking Fashion
The development of a suit that blocks cellphone waves presents an opportunity for disruptive innovation in the fashion industry by addressing consumer concerns about the potential health effects of electromagnetic waves.
Health-protective Menswear
The creation of an anti-carcinogenic suit offers disruptive innovation opportunities in the menswear industry by providing a unique selling point that prioritizes consumer well-being.
Electromagnetic Wave Shielding
The use of metals in clothing to block electromagnetic waves opens up disruptive innovation possibilities in the textile industry by catering to customers' growing demand for products that offer protection against harmful radiation.

Where This Applies

Fashion
The fashion industry can explore disruptive innovation by incorporating technology and functionality into garments, such as developing more clothing items that offer protection against electromagnetic waves.
Menswear
The menswear industry has an opportunity for disruptive innovation by creating a niche market of health-conscious male consumers who prioritize clothing that provides protection against potential health risks like cellphone waves.
Textile
The textile industry can seize disruptive innovation possibilities by experimenting with fabric compositions that integrate metals or other shielding materials to offer products with built-in protection against electromagnetic waves.
SCORE
4.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 73%
Freshness 8%

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