A new celebrity fragrance is set to hit stores soon, this time from Sarah Jessica Parker. In order to promote the release of the scent, the actress took to her personal social media accounts to leak teasers about it, and eventually, a more formal ad that better explains it.
Along with this, she included a caption that reads "One of the hardest secrets I've ever been asked to keep. A scent we've spent YEARS perfecting. Passed among a select few like a verboten substance. Offered up only in secret but no longer. For all of those who've stopped me on the street/in the grocery store/on the subway/in the library/at the theater to ask me what fragrance I'm wearing, I can finally reveal the answer: STASH."
In addition to garnering attention for the product through Sarah Jessica Parker's social media accounts, others from the team posted #ComeAndGetIt on New York and LA sidewalks in order to bring more awareness to the celebrity fragrance.