Heart Truth Campaign

 - Feb 22, 2008
References: fabsugar
The month of February is American Heart Month and Diet Coke has teamed up with the National Heart, Lung, and Blood Institute to raise awareness of this disease that is one of the top killers of women in the USA. The Heart Truth, a national heart disease awareness campaign introduced the Red Dress as the national symbol for women and heart disease awareness. And from now until March 10, just visit diet coke's website MyCokeRewards and enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every participant, Diet Coke will donate $1 to support women's heart health awareness and research, up to $250,000.