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Heidi Klum Donates Oscar Dress

Heart Truth Campaign

— February 22, 2008 — Celebs
The month of February is American Heart Month and Diet Coke has teamed up with the National Heart, Lung, and Blood Institute to raise awareness of this disease that is one of the top killers of women in the USA. The Heart Truth, a national heart disease awareness campaign introduced the Red Dress as the national symbol for women and heart disease awareness. And from now until March 10, just visit diet coke's website MyCokeRewards and enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every participant, Diet Coke will donate $1 to support women's heart health awareness and research, up to $250,000.
Trend Themes
1. Heart Disease Awareness - Opportunity for companies to raise awareness and support research for women's heart health.
2. Celebrity Endorsement - Utilize the influence of celebrities to promote social causes and charitable initiatives.
3. Cause Marketing - Brands partnering with nonprofits to create mutually beneficial campaigns that support a cause.
Industry Implications
1. Beverage - Incorporate cause-related marketing initiatives to promote heart health and encourage consumer engagement.
2. Apparel - Collaborate with celebrities and designers to create exclusive products with a charitable component.
3. Healthcare - Invest in research and development for innovative solutions to prevent and treat heart disease in women.
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