Ladies and Gentlemen, the bidding is now open on Angelina, Gisele, Kate, Britney, Christy, and all the other pop culture hotties people might want to own photos of. Christie's is selling photographs of these icons on November 19, and the paparazzi must be going nuts in anticipation of the prices these professional photographs will bring.
I have already put a couple of photographs on my watch list.
Implications - The use of celebrities continues to be an effective way for businesses to capitalize on consumers Hollywood-hungry appetites. For businesses that cannot afford to employ celebrities directly, the mere mention of them can act as a comprable inclusion of celebrity culture in the eyes of consumers.