'Cease & Desist' Dropped Its Largest Release So Far for Spring
Riley von Niessen — August 31, 2016 — Fashion
References: ceasendesist.us & highsnobiety
'Cease & Desist,' a designer clothing brand that was founded by Fred Foster, has reportedly grown exponentially since it first appeared just four years ago. For the Spring/Summer 2017 season, Cease & Desist launched its most eclectic collection yet -- with many of the styles included adopting streetwear staples while revitalizing the design for a more modern and unique look.
As many brands have taken to releasing streetwear, Cease & Desist's original cuts, colors and logos make it especially standout amongst its competitors -- not to mention its celebrity clientele, which also aids in getting its products noticed. The Spring/Summer 2017 collection, titled 'Truancy,' does this by pairing a classic leather jacket with an exaggerated fur collar that features the Cease & Desist brand name vividly. Also notable is its inclusion of flame designs that bring back memories of rebellious high school times for many of Cease & Desist's Millennial consumers.
As many brands have taken to releasing streetwear, Cease & Desist's original cuts, colors and logos make it especially standout amongst its competitors -- not to mention its celebrity clientele, which also aids in getting its products noticed. The Spring/Summer 2017 collection, titled 'Truancy,' does this by pairing a classic leather jacket with an exaggerated fur collar that features the Cease & Desist brand name vividly. Also notable is its inclusion of flame designs that bring back memories of rebellious high school times for many of Cease & Desist's Millennial consumers.
Trend Themes
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Revitalized Streetwear — Revitalized streetwear designs are allowing brands to differentiate themselves in a crowded market.
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Celebrity Branded Merchandise — The popularity of celebrity branded merchandise is creating opportunities for designers and retailers to tap into a highly engaged fan base.
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Nostalgic Designs — Designs that evoke nostalgia are resonating with Millennial consumers and driving sales for fashion brands.
Industry Implications
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Fashion — Fashion brands can differentiate themselves by adopting new streetwear trends and reimagining nostalgic designs.
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Retail — Retailers can capitalize on the popularity of celebrity branded merchandise by partnering with designers and celebrities themselves to offer fans exclusive products.
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Marketing — By tapping into Millennial nostalgia, marketers can create compelling campaigns that resonate with younger consumers and increase brand loyalty.
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