'Cease & Desist,' a designer clothing brand that was founded by Fred Foster, has reportedly grown exponentially since it first appeared just four years ago. For the Spring/Summer 2017 season, Cease & Desist launched its most eclectic collection yet -- with many of the styles included adopting streetwear staples while revitalizing the design for a more modern and unique look.
As many brands have taken to releasing streetwear, Cease & Desist's original cuts, colors and logos make it especially standout amongst its competitors -- not to mention its celebrity clientele, which also aids in getting its products noticed. The Spring/Summer 2017 collection, titled 'Truancy,' does this by pairing a classic leather jacket with an exaggerated fur collar that features the Cease & Desist brand name vividly. Also notable is its inclusion of flame designs that bring back memories of rebellious high school times for many of Cease & Desist's Millennial consumers.
Key Themes Behind This Trend
- Revitalized Streetwear
- Revitalized streetwear designs are allowing brands to differentiate themselves in a crowded market.
- Celebrity Branded Merchandise
- The popularity of celebrity branded merchandise is creating opportunities for designers and retailers to tap into a highly engaged fan base.
- Nostalgic Designs
- Designs that evoke nostalgia are resonating with Millennial consumers and driving sales for fashion brands.
Where This Applies
- Fashion
- Fashion brands can differentiate themselves by adopting new streetwear trends and reimagining nostalgic designs.
- Retail
- Retailers can capitalize on the popularity of celebrity branded merchandise by partnering with designers and celebrities themselves to offer fans exclusive products.
- Marketing
- By tapping into Millennial nostalgia, marketers can create compelling campaigns that resonate with younger consumers and increase brand loyalty.
