PURAURA Naturals Lets Customers Try Its CBD Products for Free
Laura McQuarrie — March 19, 2021 — Lifestyle
References: shop.puraura-naturals & prnewswire
PURAURA Naturals gives customers the chance to experience the benefits of CBD for free before they choose to continue receiving future supplies via a monthly CBD subscription. Customers who complete a CBD lifestyle questionnaire get to make the most of a unique business model that helps people get a sense if CBD will work for their needs. The short questionnaire is formatted to help people determine the best supplement to boost their quality of life.
Some of the products from the brand include tinctures, gummies, topicals and capsules, and they are made with high-quality ingredients. With this approach, consumers who are curious about CBD get to try products first-hand and experience the benefits themselves before deciding to commit to a purchase and join a community of enthusiasts.
Some of the products from the brand include tinctures, gummies, topicals and capsules, and they are made with high-quality ingredients. With this approach, consumers who are curious about CBD get to try products first-hand and experience the benefits themselves before deciding to commit to a purchase and join a community of enthusiasts.
Trend Themes
1. CBD Sampling Subscriptions - CBD companies are offering free samples with subscription options for potential customers, disrupting the traditional CBD market and allowing for direct-to-consumer experimentation.
2. Personalized CBD Recommendations - Companies in the CBD industry are using personalized questionnaires to recommend CBD products tailored to individual wellness goals, disrupting the one-size-fits-all mentality of traditional supplements.
3. CBD Product Variety - CBD companies are offering a wide range of products, from tinctures to gummies, to cater to the diverse needs and preferences of customers, disrupting the notion that CBD can only be consumed in certain forms.
Industry Implications
1. CBD Industry - CBD companies have the opportunity to disrupt the traditional supplement market by offering more personalized and varied products with sampling subscription models.
2. Direct-to-consumer Marketing Industry - Companies in the marketing industry have the opportunity to assist CBD companies in reaching potential customers through personalized and targeted sampling subscription campaigns.
3. Wellness Industry - As CBD companies offer more varied and personalized products, the wellness industry has the opportunity to integrate CBD into traditional wellness practices and disrupt traditional supplement options.
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