Cauliflower is the First Ingredient in CAULIPOWER's New Tortillas
Laura McQuarrie — January 9, 2019 — Lifestyle
References: eatcaulipower & prnewswire
CAULIPOWER is adding to its innovative, cauliflower-based product range with all-new cauliflower tortillas.
At this year's Winter Fancy Food Show from the Specialty Food Association, CAULIPOWER launched its Original and Grain-Free Cauliflower Tortillas, which feature the cruciferous vegetable as the first ingredient. The vegan-friendly products are free from wheat, dairy GMO ingredients and preservatives, and come packed with seven grams of protein and just eight net carbs per tortilla.
Consumers seeking flavorful, nourishing alternatives to familiar comfort foods have been quick to embrace everything from cauliflower-based pizza crusts to pasta and baking mixes. As well as helping to satisfy those with special dietary needs or preferences, these better-for-you cauliflower tortillas will appeal to those who are looking to sneak more vegetables, vitamins and minerals into their diet.
At this year's Winter Fancy Food Show from the Specialty Food Association, CAULIPOWER launched its Original and Grain-Free Cauliflower Tortillas, which feature the cruciferous vegetable as the first ingredient. The vegan-friendly products are free from wheat, dairy GMO ingredients and preservatives, and come packed with seven grams of protein and just eight net carbs per tortilla.
Consumers seeking flavorful, nourishing alternatives to familiar comfort foods have been quick to embrace everything from cauliflower-based pizza crusts to pasta and baking mixes. As well as helping to satisfy those with special dietary needs or preferences, these better-for-you cauliflower tortillas will appeal to those who are looking to sneak more vegetables, vitamins and minerals into their diet.
Trend Themes
1. Cauliflower-based Products - The continued development of innovative products that use cauliflower as the primary ingredient presents an opportunity for companies to tap into the growing demand for plant-based and healthier food options.
2. Free-from Foods - The increasing popularity of products that are free from common allergens offers companies a chance to tap into a broader customer base and meet the needs of consumers with dietary restrictions.
3. Convenient Health Foods - There is a growing demand for convenient and healthy options, and companies that can create innovative products to meet this need, such as CAULIPOWER's new tortillas, can tap into a lucrative market.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can embrace cauliflower-based products and free-from foods to offer healthier, more nutritious and demand-based food alternatives.
2. Retail - Retailers can capitalize on the demand for convenient plant-based and healthy products such as CAULIPOWER's new tortillas and other innovative products in the market to create new revenue streams.
3. Healthcare - The healthcare industry can leverage the growing demand for healthier food options, including cauliflower-based products, to help promote healthier lifestyles and manage diseases such as diabetes, obesity and hypertension.
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