According to Sweden’s first cat psychologist Susanne Hellman Holmström, there are 10 things that cats need to be happy and all of them can be satisfied by The Cat Flat interior designer Eleonor Moschevitz created for 24Storage. The structure provides plenty of opportunities for cats to scratch, clean their fur, hide, play, sleep, hunt, spy and more, as these all help to keep indoor cats at their happiest.
When closed, the wooden storage cabinet resembles any other kind of furniture design within the home, yet on the inside it's fashioned as a living room of sorts for cats. The cat-friendly furniture design has holes that cats can easily get in and out of on their own, plus plenty of stimulating design features.
Image Credit: Henrik Nero
24Storage's Cat Flat Satisfies 10 Feline Necessities
1. Cat-friendly Furniture - Disruptive innovation opportunity: Create a line of furniture specifically designed to meet the needs of cats, providing them with various activities and spaces within the home.
2. Multi-functional Design - Disruptive innovation opportunity: Combine functionality and aesthetics in furniture design, creating pieces that serve multiple purposes and cater to different needs within the home.
3. Pet Psychology - Disruptive innovation opportunity: Develop services or products that incorporate psychological insights into the well-being and happiness of pets, offering solutions to enhance their quality of life.
1. Furniture Design - Disruptive innovation opportunity: Transform the furniture industry by incorporating pet-friendly features into designs, appealing to a growing market of pet owners seeking to provide optimal living environments for their pets.
2. Home Decor - Disruptive innovation opportunity: Integrate cat-friendly elements into home decor products, such as shelving units, wall art, and accessories, offering solutions that seamlessly blend with interior styles while catering to the needs of cats.
3. Pet Care Services - Disruptive innovation opportunity: Expand pet care services to include psychological support for pets, providing consultations, training programs, and innovative products that promote their mental and emotional well-being.