With more consumers getting curious about how genetics play a role in their personal health and wellness, many innovative DNA-centric products have been introduced, spanning everything from DNA-specific meal plans to DNA-repairing sunscreens—and at CES 2019, Basepaws is introducing the first-ever cat DNA test kit.
With the direct-to-consumer DNA testing for cats, consumers are able to glean tons of information from the pet genetics start-up, such as the genetic breakdown of a cat, the breeds a cat's DNA contains and if any wild cat genes are part of a pet's genetic makeup. In the coming months of 2019, it is expected that future reports will even be able to link the test results to potential diseases and nutrition needs.
As Anna Skaya, the founder and CEO of Basepaws, says: "DNA research has revealed a vast amount of useful, often life-saving information for humans. We want to facilitate those same kind of breakthroughs for cats."
Key Themes Behind This Trend
- Direct-to-consumer DNA Testing for Pets
- Opportunity to expand DNA testing services to pet owners and provide valuable genetic information for personalized pet care.
- Genetic Breakdown and Breed Identification for Pets
- Opportunity to develop DNA test kits that can analyze the genetic makeup and breed composition of various pets.
- Linking DNA Test Results to Pet Health and Nutrition
- Opportunity to create DNA test kits that can provide insights into potential diseases and nutrition needs for pets based on their genetic makeup.
Where This Applies
- Genetic Testing Industry
- Opportunity for genetic testing companies to expand their services by offering DNA tests specifically for pets.
- Pet Care Industry
- Opportunity for pet care companies to develop personalized products and services based on the genetic information obtained from DNA tests.
- Pet Tech Industry
- Opportunity for pet tech companies to incorporate DNA testing capabilities into their devices or apps, providing pet owners with valuable insights into their pet's health and well-being.
