Rugged Timepiece-Inspired Cameras

The Casio GZE-1 Action Camera Operates at Depths of 150 Feet

The Casio GZE-1 Action Camera comes as the latest creation from the brand that borrows technology from its iconic G-Shock timepieces to create a piece of photography equipment that is rugged and stylish.

The camera is designed with a circular aesthetic and has a rugged resin body that will operate at depths of up to 150 feet thanks to enhanced water resistance. It's also dustproof, suitable for use in freezing temperatures and will provide Full HD video along with 6.9MP still images and the ability to capture slow-motion footage with full-speed action in the very same sequence.

The Casio GZE-1 Action Camera is able to be controlled via a smartphone, an optional remote control or even with the Casio Pro Trek Watch.

Rugged Action Cameras
Opportunity to create more cameras inspired by rugged timepieces that are stylish and durable.
Smartphone-controlled Cameras
Opportunity to create more action cameras that are controllable via smartphones to enhance user convenience.
Multi-functional Cameras
Opportunity to create more action cameras that have additional features and functions beyond traditional video and photo capturing.

Sectors Adopting This

Consumer Electronics
Opportunity for electronics manufacturers to expand their portfolio by creating more rugged action cameras.
Outdoor and Adventure
Opportunity for outdoor and adventure equipment companies to incorporate rugged action cameras to their products.
Luxury Fashion
Opportunity for luxury fashion brands to incorporate rugged, action-inspired elements into their product designs.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 38%
Freshness 8%