Fitness watches are becoming all the more popular, but there's still room for improvement in their durability and ruggedness, and the Casio GB-800 is a new watch that hopes to fill that gap in the industry. The connected watch still tracks all the metrics that consumers have come to expect from their fitness trackers, but it also has perks like a tough outer shell and solar-assisted powering to appease those who need their watches to stand up to the tests of time.
The Casio GB-800, which was released at CES 2018, is part of the company's new G-Squad series, itself a subset of the G-Shock brand. This means that the watch will pair with the 'G-Shock Connected' app to map out one's routes over the course of a day and graph calories burned as well.
What's Driving This Trend
- Rugged Fitness Watches
- Disruptive innovation opportunity: Develop durable fitness watches with improved ruggedness and durability.
- Solar-powered Wearables
- Disruptive innovation opportunity: Create wearable devices that utilize solar-assisted powering for prolonged battery life.
- Connected Watch Ecosystems
- Disruptive innovation opportunity: Build comprehensive ecosystems that connect watches with fitness tracking apps to enhance user experience.
Who This Affects Most
- Wearable Technology
- Disruptive innovation opportunity: Introduce innovative features and designs in the wearable technology industry.
- Fitness and Wellness
- Disruptive innovation opportunity: Develop fitness products that offer enhanced durability and reliability for consumers.
- Mobile Applications
- Disruptive innovation opportunity: Create mobile apps that provide comprehensive tracking and analytics capabilities for fitness watches.
