Casio India worked in collaboration with the annual Hornbill Music Festival to create the Casio Experience Zone to showcase the new G-Shock timepieces. The experience will highlight the designs and EMIs in correlation to the musical performances at the event.
The space will feature a series of activities on-site including selfie booth contests, adventure challenges, and more that encourage participants to partake with the incentive of possibly winning Casio watches. The challenges will contribute to the #ChallengeTheLimit brand campaign. Vice President of Casio India states, "G-Shock as a brand resonates with music and the energy that this festival brings. With G-Shock being targeted directly at the youth, this alliance is certainly going to be an important riding factor in the journey of the brand.”
Image Credit: Casio India