Casio and SBTG joined forces as Mark Ong, also known as 'Mr. Sabotage,' assisted the watch brand in crafting a military-themed capsule. The collaborative works of the Singaporean sneaker designer and Casio epitomize Ong's creative approach, which is to highlight the artisanal development that exists behind the scenes. He believes that the DW-5600 watch is the fitting piece to exemplify his creative vision.
As a result, the collaboration of Casio and SBTG delivers the centerpiece that is a military green matte watch that has the iconic SBTG leopard camouflage print on it. The piece recalls the original watch design through its detail of a bull bar wire frame protector that encompass the watch's display. The rest of the collaborative collection features hats, skateboards and t-shirts that wear the same military camouflage color palette. The capsule will release in Malaysia, Thailand, Singapore and Indonesia on February 3ed, and the global release is set for February 12th.
What's Driving This Trend
- Collaborative Capsules
- Opportunity to collaborate with different brands to create unique and limited-edition products.
- Military-themed Fashion
- Potential for incorporating military-inspired designs and colors into fashion collections.
- Artisanal Development
- Emphasis on highlighting the craftsmanship and behind-the-scenes work that goes into creating products.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with other brands to create exclusive collections that appeal to niche markets.
- Watchmaking
- Opportunity for watch brands to partner with designers to create limited-edition watches with unique designs.
- Streetwear
- Streetwear brands can incorporate military-inspired fashion elements into their collections to tap into the growing demand for street-style fashion.
