Cash by Cash App is a new streetwear line from one of the fastest growing financial brands in the world. In the apparel collection, there are t-shirts, sweatshirts, sweatpants, accessories and more that are boldly splashed with neon colors and patterns. The stylish streetwear pieces range in price from $20 to $200 and customers who choose to pay with Cash App can claim a 25% discount for their purchase. In 2021, there will be more new styles dropped as part of the Cash by Cash App collection.
This year, many non-fashion brands have released their own apparel lines for the first time, offering new ways to engage consumers at a time when they're looking for comfortable ways to show off their unique sense of style.
Image Credit: Cash App
What's Driving This Trend
- Non-fashion Brand Apparel Lines
- This trend represents an opportunity for non-fashion brands to expand their market reach by offering apparel lines that resonate with consumers.
- Streetwear Fashion Collaboration
- Collaborations between financial brands and streetwear fashion can create disruptive innovation opportunities for both industries by combining finance and style.
- Promotional Discounts for Mobile Payments
- Offering exclusive discounts for customers who choose to pay with mobile payment apps can drive adoption and usage, while also fostering customer loyalty and engagement.
Who This Affects Most
- Finance
- The finance industry can explore the creation of apparel lines as a way to diversify revenue streams and create new brand touchpoints.
- Fashion
- The fashion industry can explore collaborations with non-fashion brands, such as financial brands, to create unique and unexpected streetwear collections.
- Mobile Payments
- The mobile payments industry can leverage promotional discounts to incentivize users to adopt and actively use their payment apps, driving growth and user engagement.
